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📚 Tectonica's New Book Out Now! 📚 Fixing Our Democracies and Winning Elections in The Age of Junk Politics - A Guide to Transformational Campaigning by Ned Howey

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Guest Contributor: Richard Roaf, VideoRev

Lockdowns around the world have put a halt to real life newsrooms, real life video production and real life activism. But instead of politicians being unaccountable and real voices being lost, campaigners have risen to the challenge.

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"}}]}]}],["$","div",null,{"className":"basic-content","children":[["$","p","t-0",{"children":[["Content creation has rapidly evolved, with new ways of creating video for mobilising and organising: all without leaving the house. And people without filmmaking experience have been able to create quick, simple videos that amplified the voices of those at the frontline of their campaigns and grabbed media attention."]]}],["$","p","t-1",{"children":[["These videos have a huge impact because they are timely and start with an authentic story - which is much more important than production value. "]]}],["$","p","t-2",{"children":[["Last year, We Own It founder Cat Hobbs launched this one "],["$","a","t-1",{"rel":"noopener","target":"_blank","href":"https://www.facebook.com/watch/?v=554932538766539","children":[["take selfie video"]]}],[" challenging the UK Government’s commissioning of coronavirus contracts to private contractors. Despite being made in half a day it generated 450,000 views and 20,000 shares and built support for Public Ownership."]]}],["$","p","t-3",{"children":[["Whilst the world may be opening up, these video styles will be increasingly important for campaigners, because they can be produced quickly and cheaply, and foreground the stories and people at the heart of your work."]]}],["$","p","t-4",{"children":[["Here are the 3 ways you can start making them too."]]}],["$","h3","t-5",{"children":[["$","strong","t-0",{"children":["1. Community Sourcing"]}]]}],["$","p","t-6",{"children":[["The myth of crowdsourcing is that you put a call out and are inundated with hundreds of high quality videos. 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Instead of reinventing the wheel every time, you can build up relationships with the same presenters and develop their skills and confidence - "],["$","a","t-1",{"rel":"noopener","target":"_blank","href":"https://www.facebook.com/112433583884348/videos/336056327424350","children":[["like the Grassroots Voice Project run by Momentum"]]}],[". "]]}],["$","h3","t-13",{"children":[["$","strong","t-0",{"children":["2. Remote filming"]}]]}],["$","p","t-14",{"children":[["For remote filming you are present and use online video tools (like Zoom) to record what they say. This makes the outcome more reliable because you can give direction and ask them to re-record bits to get what you need. 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Sadly Noel passed away this year, but thanks to the remote filming approach his story was able to reach thousands of people and have a huge impact without leaving his home."]]}],["$","p","t-16",{"children":[["The easiest way to get started with remote filming is to use Zoom to capture short clips at the end of existing meetings, and "],["$","a","t-1",{"rel":"noopener","target":"_blank","href":"https://www.indiehackers.com/post/how-to-record-video-calls-that-you-can-use-for-marketing-training-literally-anything-f1bdb92aa3?fbclid=IwAR0Vx6FHQx3l-RAJxmpFFTaiOdxJSCIGPLW5hBxZ-cRpdehMTaIXSx09cag","children":[["Patrick Frank has written a guide on that here"]]}],["."]]}],["$","p","t-17",{"children":[["To do it properly though we suggest you schedule a call and you can use "],["$","a","t-1",{"rel":"noopener","target":"_blank","href":"https://riverside.fm/","children":[["a tool like Riverside"]]}],[" to record high-quality interviews. This bypasses poor internet quality by recording the video at the highest possible quality, regardless of the strength of your connection."]]}],["$","h3","t-18",{"children":[["$","strong","t-0",{"children":["3. Film yourself"]}]]}],["$","p","t-19",{"children":[["The simplest way to create videos from home is to film yourself presenting to the camera."]]}],["$","p","t-20",{"children":[["The easiest version of this is to record a video in one take on your mobile phone, as it doesn’t rely on any editing and means you can react to what’s in the news. The trick to making these short videos work is to speak authentically, keep it to under 1 minute and find a powerful hook (see the "],["$","a","t-1",{"rel":"noopener","target":"_blank","href":"https://videorev.org/hookbook2/","children":[["VideoRev Hookbook"]]}],[" if you want guidance on this)."]]}],["$","p","t-21",{"children":[["To improve the technical quality of your videos you can buy a microphone, lights and tripod (see our tutorial "],["$","a","t-1",{"rel":"noopener","target":"_blank","href":"https://videorev.org/six-steps/","children":[["here"]]}],["). But as the We Own It video above proves, content is much more important than production value."]]}],["$","p","t-22",{"children":[["While the prospect of filming yourself may seem daunting, I’ve seen time and again that you don’t need to be a professional filmmaker or presenter to create great videos."]]}],["$","p","t-23",{"children":[["This year we worked with LGBTQ+ campaigners across Europe to film self shot presenter videos. Despite most of them having no filmmaking experience 15 of them were able to script and film powerful short videos on their phones, in just a few days. Check out "],["$","a","t-1",{"rel":"noopener","target":"_blank","href":"https://ilga-europe.medium.com/how-lgbti-activists-can-make-terrific-home-made-videos-6fdeb17a0af6","children":[["this blog to learn more, including more guidance"]]}],[" on filming yourself."]]}],["$","h3","t-24",{"children":[["$","strong","t-0",{"children":["Now it’s time to get started"]}]]}],["$","p","t-25",{"children":[["The path to creating great videos doesn’t require expensive kit - just a bit of trial and error."]]}],["$","p","t-26",{"children":[["We’ve seen that it works, but there are still so many voices yet to be amplified. "]]}],["$","p","t-27",{"children":[["So if you’ve got a laptop or smartphone then you can be the filmmaker we’ve been waiting for. Just pick it up and get started."]]}],["$","p","t-28",{"children":[[" "]]}],["$","h5","t-29",{"children":[["$","strong","t-0",{"children":["About the author:"]}]]}],["$","p","t-30",{"children":[["$","a","t-0",{"rel":"noopener","target":"_blank","href":"https://videorev.org/","children":[["VideoRev"]]}],[" founder Richard Roaf has been helping organisations turn their campaigns into engaging videos for more than a decade. Over this time he has developed a methodology to create viral videos which he’s used to generate over 1 million shares and 50 million views."]]}],["$","p","t-31",{"children":[["Since he founded VideoRev, he has trained over 1,000 campaigners and filmmakers from some of the world’s leading campaigning organisations including Greenpeace, Amnesty International, The Labour Party and 350.org."]]}],["$","p","t-32",{"children":[["He has helped run election influencing social media campaigns with Momentum and Labour during the 2017 and 2019 UK general election. This helped Momentum create videos that generated over 120 million views."]]}],["$","p","t-33",{"children":[[" "]]}]]}]]}]]}],["$","div",null,{"className":"more-posts","children":["$","div",null,{"className":"container","children":[["$","h4",null,{"children":"Keep Reading"}],["$","div",null,{"className":"blog-list","children":["$","div",null,{"className":"row","children":[["$","div",null,{"className":"col-lg-4","children":["$","$L15",null,{"href":"/posts/accountability_through_mobilizing","children":["$","div",null,{"className":"block-post-card","children":[["$","$L16",null,{"src":"https://www.datocms-assets.com/101636/1743608075-image-1.png","className":"img-fluid","alt":"Post cover image","width":600,"height":400}],["$","span",null,{"children":"APR 3 - 2025"}],["$","h4",null,{"children":" How We Win Again: Accountability, Organizing, and the Needed Democratic Mobilization "}],["$","p",null,{"dangerouslySetInnerHTML":{"__html":"Across Europe, mass mobilizations have emerged in response to the far right’s growing power. 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It's often assumed that a service vendor's role is to deliver a set of tasks as requested by a..."}}]]}]}]}]]}]}],["$","div",null,{"className":"link-container","children":["$","$L15",null,{"href":"/updates","children":"Show all posts →"}]}]]}]}]]}]}]